I believe in doing, more than I believe in talking. Instead of finishing my degree, I led a team of 200 people in the making of The Cosmonaut, a transmedia experience where we created a whole story universe about the space race. It was licensed under Creative Commons and crowdfunded by 5000 people, raising more than half a million dollars.
After going to the Moon and back, I founded my second company: Future Lighthouse. During three years, we turned it into one of the world’s leading Virtual Reality studios, winning numerous awards and paving the way for the future of storytelling.
I once created a secret restaurant with a waiting list in the hundreds. I also designed and curated blindfolded dinner experiences around the world.
I tell stories and create rituals to engage, to indulge the senses, to transform.
From the crazy mind-opening ideas of Terence Mckenna to the geodesic domes of Bucky Fuller, I stand on the shoulders of giants. I have been inspired by many human beings who decided to make the world a better place with their ideas, their books, their films or their inventions.
I belong to a global tribe from which I learn to share, to give, to thrive, to love.
This is who I am.
Arthur C. Clarke once said that “Any sufficiently advanced technology is indistinguishable from magic”. Every time a new technology arises, it changes the way we tell stories.
Today it’s not only the technology, it’s us who have been transformed. It changed how we read, how we watch, how we feel, how we interact…
We have a beautiful opportunity in front of us: to change our perception of the universe. How we look at each other.
What happens if you mix a Cuban Paladar with a Speakeasy? That was the concept behind Secret Food, a secret restaurant that I hosted for two years with Gabriela Lendo. You didn’t know what you were going to eat (every dish had a fascinating story that was uncovered through clues the week before you visited the restaurant, and during the meal), where were you going to eat (location changed and was disclosed a couple hours in advance) or who you were going to eat with (partners weren’t allowed, only you, and we made the mix of guests). An experience that gathered dozens of people with a waiting list of months, secret codes, incredible friendships and the most fascinating conversations.
Then I started Senses, blindfolded dinners where 12 guests live a 4 hours culinary experience designed for the senses (except sight). And that’s all I can talk about it (;
Now, I’m preparing my next culinary adventure. And this one is going to be big.
After 15 years working in film, virtual reality and technology, I’m ready to be an intern again.
Welcome to The Chef’s intern.
I’ve given more than a hundred talks in 4 continents. I’ve talk film, creative industries, transmedia, copyleft, virtual reality, future worlds, exponential technologies and food.
I love the connection that is generated on a stage between myself and the audience. It’s how stories have always been told, aren’t they? Face to face.
With great power, comes great responsibility. Words are my superpower and I learned the hard way how much of a difference they can make.
While I was finishing the postproduction of my first film I made a terrible mistake: I sent an arrogant and disgusting email that I should never have written. The consequences were thousands of insults and death threats. People even encouraged me to kill myself. That email and its consequences changed who I was in deep ways.
In 2013 I was granted the opportunity to tell my story at a TEDx talk.
You can watch it HERE.